Overview
The Marketing major will equip you with a deep understanding of consumer behavior, marketing strategy, marketing research, and integrated marketing communications, all while emphasizing ethical practices and mission-driven impact. This major prepares you to provide strategic, effective, and creative marketing value to a wide variety of organizational settings–including large and small businesses, as well as for-profit and not-for-profit organizations.
Learning Goals
Upon successful completion of the major, you will be able to:
- Conduct Market Research – Develop and apply primary research methods to support informed marketing decisions and strategic planning.
- Evaluate Brand Strategy and Ethics – Assess the effectiveness and ethical implications of brand strategies across a variety of organizations.
- Understand Consumer Behavior – Apply buyer behavior theories and principles to strengthen brand positioning and enhance customer engagement.
- Design Integrated Marketing Campaigns – Create comprehensive marketing communications plans that align with organizational goals and target audience needs.
- Engage in Global Marketing – Develop and implement successful marketing strategies for global markets, with cultural awareness and strategic insight.
- Master Marketing Fundamentals – Gain a thorough understanding of the marketing process and its key functions within both for-profit and not-for-profit organizations.
- Build Professional Skills – Strengthen decision-making, analytical, and communication skills while cultivating an appreciation for the dynamics of the global marketplace.
- Address Ethical Issues – Analyze current ethical challenges in the marketing industry and learn to apply integrity-based approaches to marketing practice.
A degree in marketing provides you with a powerful blend of communication, analytical, and creative capaibilities–skills that are not only essential in marketing-specific roles but also highly transferable across a variety of career paths. Your marketing coursework will train you to be an effective communicator, how to understand human behavior, and how to interpret data–abilities that open doors to roles in business, sales, communications, and data analysis. These skills will enable you to adapt within a rapidly evolving marketplace.
Required Coursework
The marketing major requires 49-50 credit hours. Refer to the current course catalog for the complete list of courses required for this major.
