Bethel College is beginning the process of developing a new strategic plan, President Jon Gering announced Feb. 1.
In an e-mail sent to faculty and staff, Gering asked for nominations and expressions of interest for a new Strategic Planning Committee, and briefly recalled the history of the previous plan.
At their fall 2015 meeting, the Bethel Board of Directors approved a strategic plan entitled “Extending our Heritage, Expanding our Impact.”
Then President Perry White and a Strategic Planning Committee comprising members of the college community (including representatives of the faculty, staff, student body and alumni) had developed the plan with assistance from the higher education consulting firm Credo.
This strategic plan identified four primary themes – which covered areas such as a thriving and high-impact college, a vibrant and vital campus and a dynamic student experience. Several objectives with corresponding initiatives fell under the heading of each theme.
“Many of these initiatives have been completed,” Gering said.
For example, he noted, Bethel has now: established a Human Resources office; rolled out a new branding and marketing campaign; exceeded the objectives for annual fund giving and grown the endowment; launched a comprehensive capital campaign that includes a Wellness Center; and created the Office of Diversity, Equity, and Inclusion.
“We have also revitalized our summer camp program, made wiser use of technology and expanded our scholarship pipelines for undergraduate enrollment,” he continued.
“And this is not a comprehensive list of our successes.”
Gering hopes to have the Strategic Planning Committee in place by the end of February. In addition to campus representation, there will be opportunities for public engagement with the process, including alumni groups and community stakeholders.
“The 2015 strategic plan has come to its natural conclusion,” Gering said, “and it is now time to begin charting the direction of the college into the near future.
“I’m grateful for the thought that former President White and the Board of Directors gave to the future of the college when they went through this process several years ago.”