- B.S. – Print Journalism Kansas State University 1997
- M.S. – Management Friends University 2002
Lori currently serves as vice president for marketing and communications. In this cabinet-level position, she is responsible for collaborating with administrative colleagues, as well as leading committees, to develop, implement and maintain an integrated approach to marketing. By providing vision and leadership for the campus community in general and a three-person team in particular, Lori has helped achieve specific objectives that support Bethel’s strategic goals of “growing enrollment” and “enhancing our regional and national reputation.” Most recently, this includes increased use of social media, expanded regional advertising and development of a mobile website, all of which have resulted in increased numbers of college applications. When Bethel marked its 125th anniversary in 2012, Lori co-chaired the event planning committee for the celebration, and shepherded the process of redesigning Bethel’s alumni magazine, website (once again) and annual report to donors in conjunction with the anniversary year.
Lori began her tenure at Bethel College in 2006 as director of institutional communications, focusing on improving the quality of our marketing tools. This included developing a full sequence of admissions print collateral and completely reworking the college website, from look to navigation to programming, calling on the expertise of personnel within Bethel’s Information and Media Services department. Validating our efforts, the 2008 website redesign earned a CASE award for excellence in multimedia. Lori also led a process of tapping into the expertise of alumni to conduct research with students, employees and campus constituency that identified the distinctives of a Bethel College educational experience. This research was then boiled down to potential positioning statements by a local advertising agency and resulted in Bethel’s tagline (“Seek. Serve. Grow.”), a unanimous choice of Bethel stakeholders.
Before coming to Bethel, Lori was assistant director of public relations at Friends University, Wichita, for eight years. While there, she expanded the role of the public relations office to include not only writing but also design services, managing editorial content as well as graphic presentation of a variety of university printed materials. In the position at Friends, Lori earned five CASE awards for excellence in graphic design, fundraising materials and advertising.
Lori has a bachelor’s degree in print journalism from Kansas State University and a master’s degree in management from Friends University. She has taught dance and yoga to students of all ages as well as served as instructor for teacher education continuing education workshops. When she’s not working, Lori enjoys dancing, fishing, hunting and quiet country life in the small town of Odin, Kansas.
- B.A. Goshen College 1983
- M.Div. Anabaptist Mennonite Biblical Seminary 1999